A Global Network of Women Leaders
Inner Wheel, one of the largest women’s volunteer service organizations, is a network of over 120,000 women leaders, friends, and changemakers worldwide who have united for over 100 years to promote individual acts of service that create lasting change. Inner Wheel has three key objects: To promote true friendship; To encourage the ideals of personal service; To foster international understanding.
Understanding the Challenge
Inner Wheel Nigeria approached us at Impagen Studio with a website that was hard to navigate, was visually cluttered and outdated, and generally hard to maintain.
With 50+ years experience serving humanity, Inner Wheel Nigeria needed to ensure their website clearly reflected who and what they are and how their work is impacting their communities. A website redesign, which should enable them to raise more money, showcase their work, and prompt people to join their movement, was needed.
Rebranding with Purpose
With an in-depth understanding of the organization’s mission and using their visual identity, we built a full website visual system that reflects their brand image, making it people-friendly and easy to navigate.
We focused on Content and Photography that showcases their work and rich history, Numbers that highlight the global reach of the organization, and Information that details their mission, history, themes, Districts and Clubs.
Club Search + Social Project
One key aspect that their previous website lacked was the ability to showcase its level of reach across the country they work in and the work they are doing to transform lives and uphold their mission. We solved this by building the following:
- Club Search: we built a directory of clubs in Nigeria complete with their home district, region of operations and well as a means to contact them. Added features included a powerful search and filter system.
- Social Project Library: Inner Wheel Nigeria is an organization committed to serving humanity. With this in mind, we made sure to highlight this by creating a section where the projects and initiatives they carry out in their various local community is displayed.
The result is a site that inspires Inner Wheel Nigeria’s audiences with clear ideas of their mission, stories of their impact, and clear ways to take action and get involved with the organization
Project Link
Credit
- Impagen Studio
- Inner Wheel Nigeria Media Manager
feedback
Inner Wheel Nigeria approached us at Impagen Studio with a website that was hard to navigate, was visually cluttered and outdated, and generally hard to maintain With 50+ years experience serving humanity, Inner Wheel Nigeria needed to ensure their website clearly reflected who and what they are and how their work is impacting their communities.
